Digital Profit Path

Welcome

Resources - Digital Marketer’s Toolbox and Glossary

Meta Ads Opportunity

Identifying Your Key Client (Service Providers) & Deciding On A Niche

Creating Your Brand

Legal Obligations

Understanding Your Client and Their Goals

Market Research

Competitor Analysis

Developing A Bullet-Proof Offer

Meta Advertising Standards

Meta Account Setup

Sharing Meta Assets

Setting Up a Meta Campaign Structure

Using Ad Sets

Creating Audiences - Part 1 - New Audiences

Creating Audiences - Part 2 - Custom and Lookalike Audiences

Creating Ads Inside Your Ad Sets

Creating Engaging Ads - Part 1 - Headline and Copy

Creating Engaging Ads - Part 2 - Creatives (Graphics and or Video)

Setting Up and Launching a Campaign (2025 Update)

Maintenance - Testing, Optimising and Scaling

What To Do If Your Ad Account Gets Deactivated

The ‘Funnel’ Concept

Choosing Your Funnel Strategy

Creating Quality Landing Pages

Creating A Simple Funnel Site

Adding Meta Pixel to Your Funnel Site To Track Conversions

Adding Domains To Funnel Sites in Clickfunnels

Crafting Winning Emails

Using Autoresponders to Send Your Emails and Nurture Leads

Using and Integrating SMS